NHL Goes Digital to Celebrate Brodeur's Record

Hey there hockey fans! As many of you may already know and for those of you who don't, New Jersey Devil's goaltender, Martin Brodeur, has recently been crowned the goaltender with the most career victories in NHL history with 552. So, for this outstanding record-setting performance, the NHL has launched a digital celebration and have invited fans from around the nation to join Brodeur in his astonishing accomplishment. During this celebration, NHL.com and NHL Mobile™ have been providing fans with wall-to-wall coverage of Brodeur’s historic achievement, which include:

• Reporting and video from the record-setting win over Chicago
• League-wide reaction from teammates, opponents and fans and others
• Exclusive video retrospectives on Brodeur’s career
• A Brodeur visit to The Hockey Show
• Shop Marty: Shop.NHL.com has the biggest selection of Martin Brodeur merchandise, including new products to commemorate his historic achievement

Along with this, the NHL has been inviting fans to e-mail a congratulatory note or favorite memory of Brodeur to CongratsMarty@NHL.com. NHL.com editors have then been sharing the top entries with Brodeur and the best notes are being displayed on www.NHL.com/brodeur. Also, fans participating in the celebration have been encouraged to visit the NHL's YouTube site (www.youtube.com/NHL) and submit their own video or text message to Brodeur as well as post messages to Twitter.

To tie this all together and looking at this from a marketing prospective, I found a quote from
Andre Mika, who is the NHL Senior Vice President and Executive in Charge of Programming and New Media, which I thought was very significant. He stated, "Not only will fans be able to respond to the breaking of the record, we are enabling a social media event around one of the greatest players in NHL history." This is just another great example of how the NHL is making a fan connection through social media and building their brand image through star power.

Get in on the celebration at...
http://www.nhl.com/ice/news.htm?id=414266